Sterling Partners Introduces new eBay Enterprise Company

November 2, 2015

Integration with Innotrac will expand global commerce and logistics footprint as leading independent omni-channel provider

CHICAGO, ATLANTA and KING OF PRUSSIA, Pa., Nov. 2, 2015 — Sterling Partners, a growth-oriented private equity firm, together with Longview Asset Management, today announced the formation of a distinctive, standalone Omni-Channel Commerce Operations company. The former enterprise services division of eBay Enterprise will be integrated with operations of Innotrac Corporation, a Sterling portfolio company, to become one of the world’s leading independent Omni-Channel Commerce providers.

The combined operations portions of eBay Enterprise and Innotrac will be a focused leader in technology-led ecommerce solutions. Together, it will have more than 7,500 employees, operate 27 distribution centers and six customer service sites across North America and Europe, and offer leading platforms in the areas of omni-channel ship from store, software, order management, payments, tax, and fraud solutions globally.

The operations portions of eBay Enterprise and Innotrac will be integrated starting after the 2015 holiday season, and the company will be re-branded in 2016. Tobias Hartmann will serve as the President of the new company. Hartmann has 20 years of experience in retail, ecommerce, and logistics in the U.S. and Europe and was previously the Vice President and General Manager of the enterprise services division of eBay Enterprise.

“With the support of Sterling Partners and the integration of Innotrac, we will be a leading independent player in the industry. We’ll use our scale, technology, and expertise to benefit our clients and ensure they continue to win for their customers,” said Hartmann. “We are fortunate to join forces with Innotrac, as it enables us to bring together our organizations and collective assets to create a world-class service provider.”

“The combination of eBay Enterprise and Innotrac affords exciting opportunities for our clients and employees in the rapidly expanding ecommerce market,” said Scott Dorfman, founder of Innotrac, who will be a shareholder in the combined company and also on its board of directors. “It allows us to continue to hone our focus on delivering forward-thinking solutions and superior service, while increasing the value proposition for clients.”

“The ecommerce services market has evolved rapidly over the last several years with tremendous growth and success of the clients served by both eBay Enterprise and Innotrac,” said Todd Miller, Principal at Sterling Partners. “We are confident that this new standalone organization, with industry leading capabilities, technology, and scale, is poised to provide the omni-channel industry with focused and superior solutions to enhance its clients’ branded customer experience.”

About Sterling Partners
Sterling Partners is a private equity firm with a distinct point of view on how to build great companies. Founded in 1983 and guided by the company’s stated purpose: INSPIRED GROWTH™, Sterling focuses on investing growth and human capital in small- and mid-market companies in industries with positive, long-term trends – healthcare, education and business services. For more information, please visit

About eBay Enterprise
eBay Enterprise is a leading global provider of retail-optimized commerce solutions, including order management, fulfillment and customer care. The company enables brands and retailers of all sizes to deliver consistent Omni-channel experiences across all retail touch points to attract and engage new customers, convert browsers into loyal buyers, and deliver products with speed and quality. With unrivaled flexibility and control, clients are armed to accelerate sales growth and win with today’s digitally connected consumer. More information can be found at

About Innotrac
Innotrac Corporation is a leading ecommerce provider integrating digital technology, fulfillment, contact center and business intelligence solutions to support global brands. Innotrac’s fulfillment, order management and contact center solutions are integrated with all major web platforms, and seamlessly support any required partner technologies. Connect with Innotrac at

About Longview Asset Management
Longview Asset Management is a private investment office that oversees direct public and private investments on behalf of individuals, trusts and charitable foundations. In addition to its public securities investments, Longview works flexibly with management teams and financial sponsors to acquire and hold private businesses, and has completed such investments in a range of industries including software, aerospace, health care, specialty retail, energy infrastructure, and business and financial services.