Sterling Partners Announces Strategic Partnership with Grand Rapids Ophthalmology

February 23, 2017

In connection with the partnership, Sterling has formed Great Lakes MSO to provide comprehensive management support to Grand Rapids Ophthalmology and other leading eye care practices

GRAND RAPIDS, Mich.–Sterling Partners announced today that it has partnered with Grand Rapids Ophthalmology (“GRO”), a leading comprehensive eye care provider offering ophthalmology, optometry, and retail optical services throughout West Michigan. GRO is the first eye care provider to join Great Lakes Management Services Organization (“Great Lakes MSO”), a practice management services organization formed by Sterling to support GRO’s local expansion and larger-scale growth through Great Lakes’ resources, management team, and capital.

Founded in 1982, GRO is recognized as one of the largest fully-integrated eye care medical groups in West Michigan. It offers a full suite of eye care services including optometry, retail optical, oculoplastics, cataract surgery, and retinal subspecialties. GRO’s eye care services are supported by experienced professionals, a fully-integrated back office, and technologically advanced capabilities. The company employs the largest number of eye care specialists and professionals in the region – 11 ophthalmologists, 18 optometrists, and 180 other technicians and staff in 11 locations.

“For more than 30 years, Grand Rapids Ophthalmology has delivered exceptional service and the highest-quality care to our patients. The brand and reputation we’ve worked so hard to build will not change, and now we have an exciting opportunity to further solidify our strong market position,” said David Barrett, M.D. “With the additional resources and expertise we now have through our partnership with Sterling, we’ll be able to continue to invest in our employees and the most advanced technologies and systems to ultimately benefit patients not just in West Michigan but well beyond.”

While GRO has experienced strong organic growth over its 34-year history, the leadership team recognized the opportunity to expand its reach and scale by partnering with a like-minded and growth-oriented investor. GRO will continue to operate as Grand Rapids Ophthalmology, and all of GRO’s shareholders will maintain their current roles and ownership through Great Lakes MSO. The partnership with Sterling allows GRO’s management team to pursue near-term and larger-scale growth opportunities, evolve clinical development to better serve patients, offer additional career development opportunities and job stability to its employees, and form strategic partnerships with healthcare systems, regional employers, and retailers.

“We were looking for a partner that recognized the value of what’s been created to date and would bring the necessary resources to accelerate our expansion,” said Michael Boyle, M.D. “What drew us to Sterling Partners was their management expertise, access to additional capital, a growth-focused vision to leverage the existing infrastructure in order to aggressively expand, and Sterling’s long history of investing and growing healthcare services businesses.”

Steven Taslitz, Chairman and Co-Founder of Sterling Partners, added, “The consolidating eye care market combined with the aging U.S. population that needs eye care services equates to significant growth potential for GRO. At Sterling, we look to partner with differentiated healthcare services companies that provide accessible and high-quality services in a complex system. We’re excited to work with Dr. Barrett, Dr. Boyle, and their team to take GRO through its next phase of growth.”

If you are interested in learning more about a partnership with Great Lakes MSO, contact Dan Hosler at

About Grand Rapids Ophthalmology

Grand Rapids Ophthalmology provides experienced professionals including 11 ophthalmologists and 18 optometrists at locations throughout West Michigan to offer convenient and easy access to professional care. GRO’s mission is to provide a broad spectrum of high-quality, state-of-the-art eye care, products, and services with the highest ethical standards and with unrivaled service to patients. GRO further strives to provide its patients, staff, and doctors with an outstanding work environment. For more information, visit: