Michigan Optical Joins Great Lakes Management Services Organization

January 16, 2018

GRAND RAPIDS, Mich., January 16, 2018– Michigan Optical, a full service eye care practice founded by Douglas E. Cramer, ABOC, NCLE, has partnered with Great Lakes Management Services Organization (MSO). Built on the duel foundation of Opticianry and Optometry, Michigan Optical has expanded three times since its establishment in 2006.

“A high percentage of Michigan Optical has been built from repeat customers and referrals,” said Bill Hughson, CEO of Great Lakes MSO. “This is evidence of high-quality service and customer satisfaction. Great Lakes MSO is excited about partnering with their dedicated staff to help grow their business and exceed customers’ expectations.”

Michigan Optical provides a full line of eye care services for the entire family, including comprehensive medically-based eye exams, imaging services, as well as an extensive line of eyeglasses, contact lenses, and eye care products.

“Our decision to partner with Great Lakes MSO makes sense to sustain our continued growth. We’ll have direct access to services that will serve our patient base while continuing the personal care our patients have come to expect,” said Mr. Cramer, who will remain on as an optician and location director. “Utilizing the efficiencies and administrative support of the MSO enables us to better focus our attention on the needs of our patients.”

Michigan Optical has over 2,000 frames to choose from including, Oakley, Tura, Proof, Hugo Boss, Vera Bradley, Ted Baker, Scott Harris, and many more. They also carry a full line of tactical eyewear for Police, Fire, and EMS use—available with and without prescription lenses. Michigan Optical also excels in specialty contact lenses including RGP, Multifocal, Keratoconus, and others.

About Michigan Optical

Michigan Optical offers a full line of eye care services, including eye exams, eyeglasses, and contact lenses. The practice is based on the belief that customer needs are of the utmost importance. Conveniently located at 511 Wilson Ave. NW, the vision of Michigan Optical is to provide professional service, quality care and products, while remaining competitively priced; they accept most medical and vision care plans. For more information, visit: www.michiganoptical.com.

About Great Lakes Management Services Organization

Great Lakes Management Services Organization (MSO) is dedicated to providing world-class support to leading providers of eye care services. Great Lakes MSO was created in early 2017 through a partnership between Grand Rapids Ophthalmology and Sterling Partners. Since inception, four additional groups across the region have joined the partnership: Lakeshore Eye, Walker Surgery Center, Shoreline Vision, and Michigan Optical. Currently, the organization is more than 40 doctors, 550 colleagues, and 19 locations strong. Our Purpose is to Lead the Way, Improve Sight, and Change Lives; our Vision is to be the model for unsurpassed patient experience, inspiring and empowering our team through innovation, dedication to excellence, and the creation of opportunity through growth. If you are interested in learning more about a partnership with Great Lakes MSO, contact Dan Hosler at: dhosler@seeitclear.com.

About Sterling Partners

Sterling Partners is a private equity firm with a distinct point of view on how to build great companies. Founded in 1983 and having invested billions of dollars, Sterling is guided by its stated purpose, INSPIRED GROWTH®, which describes Sterling’s approach to investing in differentiated businesses and growing them in inspired ways. Sterling provides valuable support to the management teams of the companies in which the firm invests through a deep and dedicated team of professionals, including a strong network of outside directors and advisors. The people at Sterling believe in ideas and ideals, in people and in partnerships that drive long-term success. For more information, visit: www.sterlingpartners.com.