Leader of the Bands: School of Rock CEO Finds the Perfect Home

September 29, 2018

With his first year as CEO of School of Rock under his belt, Rob Price has found his groove as he works to grow the 20-year-old brand that offers music education to kids all over the world. And, yes, he plays piano and sings, and his favorite band is Steely Dan.

Since teaming up with Sterling Partners in 2009, School of Rock has grown to more than 210 franchise units worldwide, system-wide sales from $13 million to more than $65 million, and its student count from 4,000 to more than 25,000. Its performance-based music curriculum teaches kids not only how to rock, but also how to be musicians on a variety of instruments.

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